29 Apr Don’t pivot. Don’t panic. Just react.
Everyone's telling you to pivot. Change direction, rethink your business or career. I'm saying 'don't' ...
31 Mar Lunch’n’learn: 30 Copywriting tips in 40 minutes
Posted at 09:30h
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The sales pitch Award-winning copywriter and acclaimed workshop facilitator Jon Maxim (guess who wrote this) delivers an action-packed webinar. Discover the tips, tricks and techniques mastered over a 35 year career. And if you're not completely satisfied, ask for your money back! Oh, wait. It's 100% free ...
14 Jun The Copy Ninja – Sydney, November 19 2019
Posted at 06:29h
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A masterclass of copywriting and ideation skills. Already writing, but think you might be missing a trick? Want to explore the nuances of well-crafted copy? How to come up with an idea, how to sell it – then handle feedback? You will, with this one-day...
14 Jun Maximum Copy – Sydney, August 27 2019
Posted at 06:20h
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For over 20 years, my most popular course. A dynamic, stimulating and often-unexpected exploration of copywriting. Let me share the practical tips gathered over 30+ years....
19 Feb What Gordon Ramsay taught me about copywriting
I love cooking. I find it very therapeutic. Producing something that gets immediate feedback (usually positive). Very different from my day job… I’ve taught myself to cook. Mainly from TV programs: Ready Steady Cook (loved that show). Masterchef (the UK one. Still the best, I...
10 Feb Why I swapped my MX5 for a station wagon
I loved my MX5. Bright red. Bose speakers in the headrest. One of the first mobile phones in Australia to be installed into a convertible. Separate hard top, as well as soft. Polished within an inch of its life. Why would I swap it for...
04 Feb My life as a removalist (sorry: copywriter)
I moved house recently. Those of you who know me will be slightly shocked. For seven years, I’ve lived on an island. A very small, scruffy, no-shops, no-water, no-sewerage type of island. It’s called Scotland Island. A magical place. Amazing community. Wonderful wildlife. I’ve raved...
04 Feb Don’t start your writing by writing: the homework
Here’s a strange piece of advice. When you have to start writing, the last thing you need to do is write. By which I mean the last part of the writing process is putting pen to paper (or fingers to keyboard). No. There’s homework to...
19 Jan Speed bumps, traffic lights and punctuation
Punctuation. It’s a passion of mine. It has the power to completely change the sense. Take this well-known example: ‘Let’s eat grandma’. Now, that’s a worry. Until we add in the right punctuation: ‘Let’s eat, grandma’. One of my favourite examples is: ‘A woman without...
13 Jan Sell vs tell. Two powerful structures for your copy.
I’ve shared tips on the copywriting process in several other articles. About the all-important preparation. Or the craft of writing. Even how important the brief is. What I haven’t considered is how to structure your copy. That’s pretty important. How do you organise the information,...
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