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About me

Words. Powerful in the right hands. Dangerous, when not. Make you buy things you never knew you needed. Or turn you off something you always did. For me, it’s all about words. Whether crafting them on your behalf, or teaching you to do it yourself. Over 30 years as a copywriter, trainer and ideas generator, and I still get excited by the power of language. I’ve learned from the best: the tips, skills and techniques. Let me share them with you, or engage them on your behalf.

About you

How can I help you today? Take your pick.
Or contact me if what you’re looking for isn’t here.

01Copywriting

Award-winning freelance copywriting services for websites, eDMs, content, DM, print, social, radio and TV.

02Workshops

Highly effective trainer in all aspects of copywriting, ideation, persuasion and presentation skills.

03Creative Direction

Nurturing and directing ideas, content, copy and production. Helping to get the best out of your team and resources.

04Ideas

Sometimes you just need a different perspective. I can whip out ideas at the drop of a hat. Fresh and surprising.

05Facilitating

A helping hand and disciplined process to get things done.

06Pick my brains

Some of my clients have come from an initial ‘help!’ phone call. Happy to. Just give me a little advance warning.

Copywriting

Wow. Over 30 years as a copywriter. I started in London in mainstream (I still write the odd TV commercial). Embraced direct in the early 90s. Wrote some of Australia’s first websites. Got into social, early. Still writing. Still cracking ideas. Still excited by what I do.

Workshops

01Maximum Copy

An energetic, inspiring, practical day that explores the foundations of idea generation, copywriting and digital. Described (several times) as ‘more useful than an entire Uni degree’. But more fun.

To the Max >

02Hello World! Writing for Digital

Writing for digital mediums shares the foundations of copy; but differs in vital ways. Learn to write the way a reader reads off a screen, essential email tips, what works in social, and more.

Tell me more >

03The Copy Ninja

Ready to excel in your copywriting craft? Like a highly-trained Ninja, learn the art of stealth, the craft of copy, the nuances of language. Bring examples of your work, to work on during the day.

Go on, then >

04In-House training

In-house courses are 100% tailored. They include a review of existing copy and content, with examples used on the day. A one-off fee covers up to 30 attendees.

Sounds good, Jon >

05Magneto Communications

I’m lucky to work with the team at Magneto: running workshops on business writing, persuasion, influence and presentation skills. Great courses, great thinkers: check out their website.

Sneak peak >

06Choose your own topic

I can develop (and have run) workshops on all aspects of writing, presentation, persuasion and strategy. Don’t be afraid to ask. Just let me know.

Some examples >
  • “He was really great to work with; fun, respectful, professional.”
  • “Extremely helpful - Jon (the tutor) is a ‘guru’ .”
  • “[His] work created a warm and friendly site, with a look that later became widely copied in the Australian market.”
  • “More useful than an entire Uni degree!”
  • “He's calm, confident, focussed, creative and great to work with.”

Clients

How lucky am I. From the largest to the smallest, I’ve worked with great people, products and services. Just about every industry (I’ve probably worked in yours). Here are a few.

  • Amnesty International
  • ANZ
  • Central Innovation
  • Chartered Accountants
  • Cisco
  • Linkedin
  • Microsoft
  • News Corp
  • Surf Life Saving
  • Sydney Opera House
  • The Tax Institute
  • University of Adelaide
  • United Group
  • Westpac
Contact me