About me

Words. Powerful in the right hands. Dangerous, when not. Make you buy things you never knew you needed. Or turn you off something you always did. For me, it’s all about words. Whether crafting them on your behalf, or teaching you to do it yourself. Over 30 years as an international copywriter, trainer and ideas generator, and I still get excited by the power of language. I’ve learned from the best: the tips, skills and techniques. Let me share them with you, or engage them on your behalf.

About you

How can I help you today? Take your pick.
Or contact me if what you’re looking for isn’t here.


Wow. Over 30 years as a copywriter. I started in London in mainstream (I still write the odd TV commercial). Embraced direct in the early 90s. Wrote some of Australia’s first websites. Got into social, early. Still writing. Still cracking ideas. Still excited by what I do.


01Maximum Copy

Never get stuck for words or ideas, again. An energetic, inspiring, practical day that explores the foundations of idea generation, copywriting and digital. Described (several times) as ‘more useful than an entire Uni degree’.

To The Max

02Digital Copywriting

Writing for digital mediums shares the foundations of copy; but differs in vital ways. Learn to write the way a reader reads off a screen, essential email tips, what works in social, content, banners and more.

Tell Me More

03The Copy Ninja

Ready to excel in your copywriting craft? Like a highly-trained Ninja, learn the art of stealth, the craft of copy, the nuances of language and punctuation. Bring examples of your work, to work on during the day.

Go On, Then

04Choose Your Own Topic

Not seeing what you want, here? I can develop (and have run) workshops on all aspects of writing, presentation, ideation, persuasion and strategy. Don’t be afraid to ask. Take a look at what I've done for others.

Some Examples

05In-House Training

In-house courses are 100% tailored to your, and your team's, needs. They include a review of existing copy and content, with examples used on the day. A one-off fee covers a custom-made experience for up to 30 attendees.

Sounds Good, Jon

06Magneto Communications

I’m lucky to work with the team at Magneto: running workshops on business writing, persuasion, influence and presentation skills. Great courses, smart thinkers: check out their website (and free resources).

Sneak Peek
  • “He was really great to work with; fun, respectful, professional.”
  • “Extremely helpful - Jon (the tutor) is a ‘guru’ .”
  • “[His] work created a warm and friendly site, with a look that later became widely copied in the Australian market.”
  • “More useful than an entire Uni degree!”
  • “He's calm, confident, focussed, creative and great to work with.”


How lucky am I. From the largest to the smallest, I’ve worked with great people, products and services. Just about every industry (I’ve probably worked in yours). Here are a few.

  • Amnesty International
  • ANZ
  • Central Innovation
  • Chartered Accountants
  • Cisco
  • Linkedin
  • Microsoft
  • News Corp
  • Surf Life Saving
  • Sydney Opera House
  • The Tax Institute
  • University of Adelaide
  • United Group
  • Westpac
Contact me