• I love cooking. I find it very therapeutic. Producing something that gets immediate feedback (usually positive). Very different from my day job… I’ve

  • I loved my MX5. Bright red. Bose speakers in the headrest. One of the first mobile phones in Australia to be installed into a convertible. Separate ha

  • I moved house recently. Those of you who know me will be slightly shocked. For seven years, I’ve lived on an island. A very small, scruffy, no-shops,

  • Here’s a strange piece of advice. When you have to start writing, the last thing you need to do is write. By which I mean the last part of the writing

  • This is something I do in my workshops. Just before lunch, when everyone’s tired. ‘C’mon,’ I say, looking at their bleary, wary eyes. ‘Let’s come up w

  • Punctuation. It’s a passion of mine. It has the power to completely change the sense. Take this well-known example: ‘Let’s eat grandma’. Now, that’s a

  • I’ve shared tips on the copywriting process in several other articles. About the all-important preparation. Or the craft of writing. Even how importan

  • According to research, 10 is the magic number. Yep. As reported on OK Dork, BuzzSumo analysed 100 million articles, looking for what content gets shar

  • I’ve been running copywriting workshops for over 25 years now. There are two common follow-up questions. One: ‘can you send me examples of briefing te

  • Ah. I remember school. Quite fondly, actually. My school was unusual. Founded in 1552, with a uniform that dates back over 450 years (and still worn t

  • Michelangelo was once asked how he went about the sculpting process. His answer? ‘I saw the angel in the marble, and carved until I set him free’. How

  • I’ve been a so-called ‘creative’ for over 30 years. I say ‘so-called’ because I think people misunderstand what we mean by creativity, in a marketing

  • I’m going to let you in on a secret. Actually, five. Why? Well, five seems like a nice round number. No, seriously. I want to share some secrets to he