About me
Words. Powerful in the right hands. Dangerous, when not. Make you buy things you never knew you needed. Or turn you off something you always did. For me, it’s all about words. Whether crafting them on your behalf, or teaching you to do it yourself. Over 30 years as an international copywriter, trainer and ideas generator, and I still get excited by the power of language. I’ve learned from the best: the tips, skills and techniques. Let me share them with you, or engage them on your behalf.
Services
How can I help you today? Take your pick.
Or contact me if what you’re looking for isn’t here.
COURSES
Highly effective facilitator and trainer in all aspects of copywriting, ideation, persuasion and presentation skills.
COPYWRITING
Award-winning freelance copywriting services for websites, eDMs, content, DM, print, social, radio and TV.
CREATIVE DIRECTION
Nurturing and directing ideas, content, copy and production. Helping to get the best out of your team and resources.
FACILITATING
A meeting. A brainstorm. A discussion. A workshop. Let me bring a disciplined process to keep things on track.
IDEAS
Sometimes you just need a different perspective. I can whip out ideas at the drop of a hat. Fresh and surprising.
PICK MY BRAINS
Some of my clients have come from an initial ‘help!’ phone call. Happy to. Just give me a little advance warning.
Copywriter
Wow. Over 35 years as a copywriter. I started in London in mainstream (I still write the odd TV commercial). Embraced direct in the early 90s. Wrote some of Australia’s first websites. Got into social, early. Still writing. Still cracking ideas. Still excited by what I do.
Courses
Highly effective trainer in all aspects of copywriting, ideation, persuasion and presentation skills. I offer a range of online and face-to-face courses across Australia and NZ.
MAXIMUM COPY
Never get stuck for words or ideas, again. An inspiring, practical day that explores the foundations of idea generation, copywriting and digital. Described (several times) as ‘more useful than an entire Uni degree’.
WRITING FOR DIGITAL
Writing for digital mediums shares the foundations of copy; but differs in vital ways. Learn to write the way a reader reads off a screen, essential email tips, what works in social, content, banners and more.
THE COPY NINJA
Ready to excel in your copywriting craft? Like a highly-trained Ninja, learn the art of stealth, the craft of copy, the nuances of language and punctuation. Bring examples of your work, to work on during the day.