What
The fundamentals of good copywriting.
For over 20 years, my most popular course.
A dynamic, stimulating and often-unexpected exploration of copywriting.
Let me share the practical tips gathered over 35 years as an award-winning copywriter.
Working in groups, the day is full of exercises and examples. Learn how to craft emails, websites, headlines and more. Discover the techniques to write punchier copy quicker, and better. In a way that’s easy, and accessible.
You’ll walk out knowing how to write, what to write, and why.
‘I did your copywriting course a few years ago and it remains the most practical, thoughtful course I’ve ever done.’
Helen, Brisbane
‘More useful than an entire Uni degree!’
Who for
Anyone who:
- is (relatively) new to copywriting
- needs a refresher
- wants to build skills in-house
- wants to understand how their agency thinks
- designs but also needs to write
- runs their own business (and the marketing of it)
- is changing roles and having to do more copy
- wants (or is thinking about) a career change.
Why
Demystify the process and skills for copywriting.
How
A one-day, highly interactive and practical workshop.
Where & When
Running Zoom versions – tend to be in-house.
Public dates coming soon – or contact me.
Check out my Writing for Digital (Hello World!) and Copy Ninja Masterclass courses, too.
Topics:
- The homework (before you put pen to paper):
- Who: tips for thinking about your audience
- What: understanding what you’re writing about
- Why: a compelling proposition
- Where: the choice of medium
- What’s the big idea?
- Idea generation techniques
- Four formulae for ‘instant’ ideas
- The copywriting process:
- Tackling the blank page
- Write, then edit
- Hippopotomonstrosesquippedaliophobia
- The power of punctuation
- The Socratic opening
- How to close your copy
- The copy skeleton: how to structure a piece of copy
- Being digital:
- Writing for the web: what’s different, and why
- Writing for skimmers
- Email tips to get them opened and read
- Subject line tips
- The secret for great banner ads
- A quick guide to social.
Price:
Australia
$595 per attendee (inc. GST)
$535 early bird (inc. GST)
New Zealand
$635 per attendee (inc. GST)
$575 early bird (inc. GST)