Why
You write copy all the time. But has anyone ever actually taught you how?
Most people who write for work have never been shown how to do it.
Emails. Web copy. Posts. Promotions. Event launches. Ads. If you’re writing any of these regularly – and you know your copy could be sharper – Maximum Copy is for you.
This isn’t a grammar workshop. It’s a practical, hands-on course in how great copy actually works: the thinking behind it, the structure underneath it, and the craft that makes it land.
What you get
Two half-day sessions via Teams. Real techniques you can use the next morning.
Maximum Copy has been my most popular course for over 20 years. It’s a dynamic, hands‑on workshop packed with exercises, examples and techniques you can use immediately.
The course distils the principles I used creating and running ADMA’s copywriting courses for almost 30 years.
Now in two half‑days – easier to fit into your calendar, easier to absorb. Same depth. Same quality.
‘I did your copywriting course a few years ago and it remains the most practical, thoughtful course I’ve ever done.’ Helen, Brisbane
‘More useful than an entire Uni degree!’
You’ll walk away with
• A process to use before you write a single word
• Techniques to crack headlines and ideas fast
• A proven way to get your first draft done
• Steps to make any copy shorter, punchier, more engaging
• How to use punctuation to control how people read
• Structures for both informing and persuading
• How to write better for digital channels
All tips and techniques are explained, demonstrated and practised throughout.
Where & When
All sessions delivered via Teams.
• Tues. 9 and Wed. 10 June, 2026: 9am-12.30pm (AEST)
Early Bird ends Tuesday 26 May, 2026
– Book this course …
• WA-friendly time – Wed. 29 and Thurs. 30 July, 2026: 1.30pm to 5pm (AEST)
Early Bird ends Wednesday 15 July, 2026
– Book this course …
• Tues. 20 and Wed. 21 October, 2026: 9am-12.30pm (AEST)
Early Bird ends Tuesday 6 October, 2026
– Book this course …
Spots are limited to keep sessions interactive. Email me to reserve your spot – tell me your preferred date.
Or contact me to discuss a dedicated team session.
(Why not check out my Writing for Digital (Hello World!) and Copy Ninja Masterclass courses, too.)
Who for
• In-house marketers and freelancers wanting a fast copywriting skills boost
• Marketing managers, communications officers, and brand specialists who write copy
• Designers who also have to write persuasive copy
• Self-employed copywriters, content creators, and small business owners
• Anyone who writes sales-driven copy and wants it to work harder.
If you write copy regularly and want to make it clearer, sharper and more persuasive, this course is for you.
What’s covered
Before you write:
– audience, proposition, medium
The big idea:
– how to generate ideas, including four formulae for instant concepts
The writing process:
– the blank page, write then edit, the power of short words, punctuation, how to open and close, how to structure your writing
Digital:
– web, email, subject lines, search, social.
(All techniques are explained, demonstrated and practised on real copywriting exercises.)
Your investment
Australia
$795 per attendee (inc. GST)
$735 early bird (inc. GST)
New Zealand
$935 per attendee (inc. GST)
$875 early bird (inc. GST)
Once you’re booked in, I’ll invoice you (or your company).
Sending a team?
AGL, Australia Post, Kathmandu and South East Water have. Three or more people gets a discount. Six or more, let’s talk about a tailored session.
Email me to book your spot or ask about team rates.
Page updated: April 19 2026 (that’s what Sundays are for, aren’t they?!)