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Maximum Copy

Why

You write copy all the time. But has anyone ever actually taught you how?

Most people who write for work have never been shown how to do it.

Emails. Web copy. Posts. Promotions. Event launches. Ads. If you’re writing any of these regularly – and you know your copy could be sharper – Maximum Copy is for you.

This isn’t a grammar workshop. It’s a practical, hands-on course in how great copy actually works: the thinking behind it, the structure underneath it, and the craft that makes it land.

What

A practical copywriting workshop that helps you write clearer, sharper, more persuasive copy – faster.

Maximum Copy is my most popular course and has been running for over 20 years. It’s a dynamic, hands‑on workshop packed with exercises, examples and practical techniques you can use immediately.

You’ll learn how to write stronger, more persuasive, more powerful copy – and leave with a simple framework you can apply straight away.

The course harnesses the principles I used when creating and running the Australian Direct Marketing Association’s (ADMA) copywriting courses for over 25 years. Thousands of marketers have already been through this material – now distilled into this focused, practical format.

Now in two half‑days

The new half‑day format is easier to fit into your calendar, easier to absorb, and easier to apply. The same depth of content. In a more manageable structure.

‘I did your copywriting course a few years ago and it remains the most practical, thoughtful course I’ve ever done.’
Helen, Brisbane

‘More useful than an entire Uni degree!’

You’ll walk away with

• A crucial process to apply before you even start writing

• Techniques to create instant headlines and ideas

• A simple, proven way to produce your first draft

• Clear steps to apply to make your copy shorter, punchier, more engaging

• An understanding of how to use punctuation to control your reader

• Effective structures to shape your copy, whether informing or persuading

• An understanding of the nuances of digital channels, and how to write more effectively for them

All tips and techniques are explained, demonstrated and practised throughout.

Where & When

All sessions delivered via Teams.

• Tues. 9 and Wed. 10 June, 2026: 9am-12.30pm (AEST)
Early Bird ends Tuesday 26 May, 2026

• WA-friendly time – Wed. 29 and Thurs. 30 July, 2026: 1.30pm to 5pm (AEST)
Early Bird ends Wednesday 15 July, 2026

• Tues. 20 and Wed. 21 October, 2026: 9am-12.30pm (AEST)
Early Bird ends Tuesday 6 October, 2026

Spots are limited to keep sessions interactive. Contact me to reserve yours – or to discuss a dedicated team session.

(Why not check out my Writing for Digital (Hello World!) and Copy Ninja Masterclass courses, too.)

Who for

  • In-house marketers and freelancers wanting a fast skills boost
  • Marketing managers, brand specialists, communications officers, marketing teams, PR professionals
  • Designers who also have to write
  • Self-employed writers, journalists, content creators
  • Small business owners
  • Agency account managers and client services
  • Anyone who wants (or is thinking about) a career change
  • Anyone who writes copy and wants it to work harder.

Attendees typically work in education, financial services, retail, healthcare, NFP, media and communication, government, travel and hospitality, IT and telco, energy and utilities, and professional services.

Topics:

How much

Australia
$795 per attendee (inc. GST)
$735 early bird (inc. GST)

New Zealand
$935 per attendee (inc. GST)
$875 early bird (inc. GST)

Team bookings

Many organisations – like AGL, South East Water, Kathmandu and Australia Post have sent multiple attendees. For that, there’s a reward:

• 3-5 attendees: 10% off per person
• 6+ attendees: 15% off, or how about a tailored session for your team?

Email me to have a chat.