A deep dive into copywriting for digital.
Digital channels make different demands of the writer. Readers skim, not read. They’re in charge of their journey, not us.
This highly-interactive day agrees the foundations of good copywriting before exploring how they differ for web, email, content and social.
Packed with practical tips, you’ll learn to write more compelling emails, build a content library, make traditional copy web-ready, what works on social, and more.
I’ve been writing for digital channels as they emerged.
Let me share what I’ve learned (from others, and the audience). Then successfully applied over the years.
‘Thanks for a great presentation yesterday on digital copywriting. Fantastic info + engaging presenter = happy students!’
‘Changed my way of thinking about digital copy’
Explore the nuances of writing for digital channels.
A one day, highly interactive and practical workshop.