In-house training

In-house training is:

  • Completely tailored to your needs
  • Includes a review of existing content and copy
  • Real samples from the attendees used during the workshop
  • One-off fee for up to 30 attendees
  • Available as an online course

Public copywriting courses cater for everyone, at a modest per-attendee fee.

They’re ideal for an individual (or two) who want to pick up great tips and techniques. (Check out my ADMA Essentials, Digital and Advanced ones, for examples.)

In-house copywriting training is 100% tailored. Because everyone is in the same room (real, or virtual) learning the same copy and ideation techniques, your whole team can get up to speed quickly. And agree approaches, together.

Working with the team leader(s), we clarify the skills the team need, and how to deliver them.

Mix’n’match the elements of my existing courses to create your own – or add a new topic.

An initial phone call is followed up with a customised list of topics. I review writing samples you provide, and incorporate them into the day (or two half-days, or two-days: up to you). Once agreed, I build the content.

Face-to-face courses are generally run at your offices. But an off-site location often adds extra commitment, engagement and focus.

Or online: in two-hour, four-hour or one-day formats.

The cost? Cheaper than sending your whole team to one of my public courses. I’m happy to run in-house copywriting training for up to 30 attendees.

Since it’s tailored, the cost varies: please contact me to discuss your needs.

The fee includes:

  • Briefing to clarify objectives for the course
  • In-depth review of existing material
  • Course development, content and delivery
  • Digital workbook
  • Follow-up to ensure learning is being embedded.


Cancer Council Qld
Hello Social!
News Corp
Northern Territory Tourist Commission
Sydney Olympic Park
The Tax Institute
University of Adelaide
WA Local Government Association
World Nomads