29 Apr Don’t pivot. Don’t panic. Just react.
Everyone's telling you to pivot. Change direction, rethink your business or career. I'm saying 'don't' ...
31 Mar Lunch’n’learn: 30 Copywriting tips in 40 minutes
Posted at 09:30h
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The sales pitch Award-winning copywriter and acclaimed workshop facilitator Jon Maxim (guess who wrote this) delivers an action-packed webinar. Discover the tips, tricks and techniques mastered over a 35 year career. And if you're not completely satisfied, ask for your money back! Oh, wait. It's 100% free ...
19 Feb What Gordon Ramsay taught me about copywriting
I love cooking. I find it very therapeutic. Producing something that gets immediate feedback (usually positive). Very different from my day job… I’ve taught myself to cook. Mainly from TV programs: Ready Steady Cook (loved that show). Masterchef (the UK one. Still the best, I...
10 Feb Why I swapped my MX5 for a station wagon
I loved my MX5. Bright red. Bose speakers in the headrest. One of the first mobile phones in Australia to be installed into a convertible. Separate hard top, as well as soft. Polished within an inch of its life. Why would I swap it for...
04 Feb Don’t start your writing by writing
Here’s a strange piece of advice. When you have to start writing, the last thing you need to do is write. By which I mean the last part of the writing process is putting pen to paper (or fingers to keyboard). No. There’s homework to...
25 Jan Instant ideas: 30 concepts in 30 minutes
This is something I do in my workshops. Just before lunch, when everyone’s tired. ‘C’mon,’ I say, looking at their bleary, wary eyes. ‘Let’s come up with 30 ideas in 30 minutes.’ You can imagine their surprise (and lack of enthusiasm). And that’s the point....
19 Jan Speed bumps, traffic lights and punctuation
Punctuation. It’s a passion of mine. It has the power to completely change the sense. Take this well-known example: ‘Let’s eat grandma’. Now, that’s a worry. Until we add in the right punctuation: ‘Let’s eat, grandma’. One of my favourite examples is: ‘A woman without...
13 Jan Sell vs tell. Two powerful structures for your copy.
I’ve shared tips on the copywriting process in several other articles. About the all-important preparation. Or the craft of writing. Even how important the brief is. What I haven’t considered is how to structure your copy. That’s pretty important. How do you organise the information,...
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