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The sales pitch Award-winning copywriter and acclaimed workshop facilitator Jon Maxim (guess who wrote this) delivers an action-packed webinar. Discover the tips, tricks and techniques mastered over a 35 year career. And if you're not completely satisfied, ask for your money back! Oh, wait. It's 100% free ...

I love cooking. I find it very therapeutic. Producing something that gets immediate feedback (usually positive). Very different from my day job… I’ve taught myself to cook. Mainly from TV programs: Ready Steady Cook (loved that show). Masterchef (the UK one. Still the best, I...

I loved my MX5. Bright red. Bose speakers in the headrest. One of the first mobile phones in Australia to be installed into a convertible. Separate hard top, as well as soft. Polished within an inch of its life. Why would I swap it for...

This is something I do in my workshops. Just before lunch, when everyone’s tired. ‘C’mon,’ I say, looking at their bleary, wary eyes. ‘Let’s come up with 30 ideas in 30 minutes.’ You can imagine their surprise (and lack of enthusiasm). And that’s the point....

Punctuation. It’s a passion of mine. It has the power to completely change the sense. Take this well-known example: ‘Let’s eat grandma’. Now, that’s a worry. Until we add in the right punctuation: ‘Let’s eat, grandma’. One of my favourite examples is: ‘A woman without...

I’ve shared tips on the copywriting process in several other articles. About the all-important preparation. Or the craft of writing. Even how important the brief is. What I haven’t considered is how to structure your copy. That’s pretty important. How do you organise the information,...