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The Copy Ninja

What

An advanced, intensive copywriting workshop that transforms how you generate ideas, persuade audiences, and lead creative work.

Copy Ninja is for experienced writers who already know the basics and want to write with more confidence, sharper judgment, and more impact.

It’s a dynamic, hands‑on workshop packed with advanced frameworks, psychological techniques, and strategic tools you can apply immediately to campaigns, pitches, and stakeholder conversations.

I’ve distilled 40+ years of copywriting and 25 years of training into this focused, advanced format. Thousands of marketers have been through my foundational work. Copy Ninja takes them further.

Now in two half‑days

The half‑day format is easier to fit into your calendar, easier to absorb, and easier to apply. The same depth of advanced content. In a more manageable structure.

‘The tutor was dynamic, passionate and interesting. He has a wealth of experience and a very friendly delivery, it was very positive listening to him.’
Auckland attendee

Who for

Copy Ninja is designed for experienced writers ready to level up. This includes:

  • In-house marketers and senior communications professionals who write regularly and want to lead
  • Freelance copywriters and content strategists looking to command higher rates and deliver bigger impact
  • Marketing managers, brand leads, and creative directors who need to generate and defend big ideas
  • Agency account managers and client services who want to sell creative work more effectively
  • Anyone who has taken Maximum Copy (or equivalent foundational training) and wants the next step.

Not sure if you’re ready? If you already write clear, confident copy but struggle with originality, persuasion, or internal politics – Copy Ninja is for you.

Why

You’ve mastered the fundamentals. Your headlines are sharper. Your copy is tighter. But your best ideas are getting killed by feedback. Your pitches are falling flat. And you’re stuck writing copy that feels like everyone else’s.

The gap between good copy and copy that wins isn’t more grammar tips. It’s strategic thinking. Psychological frameworks. The ability to sell your ideas internally – and defend them when the feedback starts rolling in.

If you’re ready to move from competent writer to creative leader, Copy Ninja is your next step.

Where & When

All sessions delivered via Teams.

• Tues. 16 and Wed. 17 June, 2026: 9am-12.30pm (AEST)
Early Bird ends Tuesday 2 June, 2026

• WA-friendly time – Wed. 5 and Thurs. 6 August, 2026: 1.30pm to 5pm (AEST), 11.30am-3pm (AWST)
Early Bird ends Wednesday 22 July, 2026

• Tues. 27 and Wed. 28 October, 2026: 9am-12.30pm (AEST)
Early Bird ends Tuesday 13 October, 2026

Spots are limited to keep sessions interactive. Email me to reserve your spot – tell me your preferred date. Or contact me to discuss a dedicated team session.

(Why not check out my Writing for Digital (Hello World!) and Maximum Copy courses, too.)

Topics

  • The craft of copy:
    • Rhythm, sentence length, punctuation
    • Kill all your darlings
    • Tone and voice
    • Measuring the impact and complexity of your copy
  • AI as your writing partner:
    • Using AI to review your copy, tone and language
    • Audience research
    • The iteration loop: refine, test, improve
    • Travel, diets and workouts. Life outside of work.
  • Persuasion and psychology:
    • Proven ways to get people to respond and react
    • Cognitive triggers
    • Persuasive writing structures
  • Writing the wrongs:
    • Common writing and structure issues
    • Mistakes in language, punctuation, grammar
  • Pitching your ideas:
    • Top tips for selling an idea or copy
    • Presentation techniques
    • How to structure a presentation
  • Handling feedback:
    • Death by committee
    • Death by a thousand cuts
    • Handling changes in the brief
    • How to incorporate changes
  • Production:
    • Ensuring your idea is honoured
    • The 2-out-of-3 rule.

How much

Australia
$895 per attendee (inc. GST)
$835 early bird (inc. GST)

New Zealand
$1035 per attendee (inc. GST)
$975 early bird (inc. GST)

Once you’re booked in, I will invoice you (or your company).

Team bookings

Many organisations – like AGL, South East Water, Kathmandu and Australia Post – have sent multiple attendees. For that, there’s a reward:

• 3-5 attendees: 10% off per person
• 6+ attendees: 15% off, or how about a tailored session for your team?

Email me to have a chat.