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The sales pitch Award-winning copywriter and acclaimed workshop facilitator Jon Maxim (guess who wrote this) delivers an action-packed webinar. Discover the tips, tricks and techniques mastered over a 35 year career. And if you're not completely satisfied, ask for your money back! Oh, wait. It's 100% free ...

For over 20 years, my most popular course. A dynamic, stimulating and often-unexpected exploration of copywriting. Let me share the practical tips gathered over 30+ years....

I loved my MX5. Bright red. Bose speakers in the headrest. One of the first mobile phones in Australia to be installed into a convertible. Separate hard top, as well as soft. Polished within an inch of its life. Why would I swap it for...

Punctuation. It’s a passion of mine. It has the power to completely change the sense. Take this well-known example: ‘Let’s eat grandma’. Now, that’s a worry. Until we add in the right punctuation: ‘Let’s eat, grandma’. One of my favourite examples is: ‘A woman without...

I’ve shared tips on the copywriting process in several other articles. About the all-important preparation. Or the craft of writing. Even how important the brief is. What I haven’t considered is how to structure your copy. That’s pretty important. How do you organise the information,...

I’ve been running copywriting workshops for over 25 years now. There are two common follow-up questions. One: ‘can you send me examples of briefing templates?’. I like this. You see, I’m a stickler for paperwork. In my workshops, I often bang on about ‘Good creative...

Ah. I remember school. Quite fondly, actually. My school was unusual. Founded in 1552, with a uniform that dates back over 450 years (and still worn today). Wonderful teachers and education. And I remember essays. Lots of essays. I always left them to the last...