For over 20 years, my most popular course. A dynamic, stimulating and often-unexpected exploration of copywriting. Let me share the practical tips gathered over 30+ years....

I loved my MX5. Bright red. Bose speakers in the headrest. One of the first mobile phones in Australia to be installed into a convertible. Separate hard top, as well as soft. Polished within an inch of its life. Why would I swap it for...

Here’s a strange piece of advice. When you have to start writing, the last thing you need to do is write. By which I mean the last part of the writing process is putting pen to paper (or fingers to keyboard). No. There’s homework to...

Punctuation. It’s a passion of mine. It has the power to completely change the sense. Take this well-known example: ‘Let’s eat grandma’. Now, that’s a worry. Until we add in the right punctuation: ‘Let’s eat, grandma’. One of my favourite examples is: ‘A woman without...

I’ve shared tips on the copywriting process in several other articles. About the all-important preparation. Or the craft of writing. Even how important the brief is. What I haven’t considered is how to structure your copy. That’s pretty important. How do you organise the information,...

I’ve been running copywriting workshops for over 25 years now. There are two common follow-up questions. One: ‘can you send me examples of briefing templates?’. I like this. You see, I’m a stickler for paperwork. In my workshops, I often bang on about ‘Good creative...

Ah. I remember school. Quite fondly, actually. My school was unusual. Founded in 1552, with a uniform that dates back over 450 years (and still worn today). Wonderful teachers and education. And I remember essays. Lots of essays. I always left them to the last...

Michelangelo was once asked how he went about the sculpting process. His answer? ‘I saw the angel in the marble, and carved until I set him free’. How amazing is that? To see a thing of beauty in an unwieldy block. For me, this sums...