workshop - Jon Maxim

31 Mar Lunch’n’learn: 30 Copywriting tips in 40 minutes

Posted at 09:30h in

The sales pitch Award-winning copywriter and acclaimed workshop facilitator Jon Maxim (guess who wrote this) delivers an action-packed webinar. Discover the tips, tricks and techniques mastered over a 35 year career. And if you're not completely satisfied, ask for your money back! Oh, wait. It's 100% free ...

14 Jun Maximum Copy – Sydney, August 27 2019

Posted at 06:20h in

For over 20 years, my most popular course. A dynamic, stimulating and often-unexpected exploration of copywriting. Let me share the practical tips gathered over 30+ years....

Why I swapped my MX5 for a station wagon, Jon Maxim, Freelance copywriter

10 Feb Why I swapped my MX5 for a station wagon

Posted at 05:00h in Blog

I loved my MX5. Bright red. Bose speakers in the headrest. One of the first mobile phones in Australia to be installed into a convertible. Separate hard top, as well as soft. Polished within an inch of its life. Why would I swap it for...

Don’t start your writing by writing, Jon Maxim, copywriter

04 Feb Don’t start your writing by writing: the homework

Posted at 02:11h in Blog

Here’s a strange piece of advice. When you have to start writing, the last thing you need to do is write. By which I mean the last part of the writing process is putting pen to paper (or fingers to keyboard). No. There’s homework to...

Speed bumps traffic lights and punctuation, Jon Maxim, Freelance copywriter

19 Jan Speed bumps, traffic lights and punctuation

Posted at 07:05h in Blog

Punctuation. It’s a passion of mine. It has the power to completely change the sense. Take this well-known example: ‘Let’s eat grandma’. Now, that’s a worry. Until we add in the right punctuation: ‘Let’s eat, grandma’. One of my favourite examples is: ‘A woman without...

Two powerful structures for your copy, Jon Maxim, Freelance copywriter

13 Jan Sell vs tell. Two powerful structures for your copy.

Posted at 07:08h in Blog

I’ve shared tips on the copywriting process in several other articles. About the all-important preparation. Or the craft of writing. Even how important the brief is. What I haven’t considered is how to structure your copy. That’s pretty important. How do you organise the information,...

How to (kick) start your freelance copywriting career, Jon Maxim, Freelance copywriter

29 Dec How to (kick)start your freelance copywriting career

Posted at 17:37h in Blog

I’ve been running copywriting workshops for over 25 years now. There are two common follow-up questions. One: ‘can you send me examples of briefing templates?’. I like this. You see, I’m a stickler for paperwork. In my workshops, I often bang on about ‘Good creative...

29 Nov Hello World! – Brisbane, May 2019

Posted at 15:40h in

29 Nov Hello World! – Perth, March 2019

Posted at 15:38h in

26 Nov Hippopotomonstro sesquippedaliophobia

Posted at 19:00h in Blog

Ah. I remember school. Quite fondly, actually. My school was unusual. Founded in 1552, with a uniform that dates back over 450 years (and still worn today). Wonderful teachers and education. And I remember essays. Lots of essays. I always left them to the last...