30 Apr Copywriting tip 10: Shiny new thing syndrome
Tip no. 10: shiny new thing syndrome. Avoid going for the latest new, shiny thing - just because it's new ...
Tip no. 10: shiny new thing syndrome. Avoid going for the latest new, shiny thing - just because it's new ...
Tip no. 9: learn when not to write. The hardest lesson for any copywriter to learn is when not to write ...
Everyone's telling you to pivot. Change direction, rethink your business or career. I'm saying 'don't' ...
Tip no. 8: be invisible. Unlike other types of writing (novels, films, journalism), we copywriters need to be invisible ...
Tip no. 7: brand or bland. Is your message unique to the brand? Or is it generic, and bland? ...
Tip no. 6: every medium has strengths and weaknesses. Choose the one that will enhance your message ...
Tip no. 5: the proposition. once you've learned about the audience (Who) and topic (What), you're ready for the 'Why' ...
Tips from '30 copywriting tips in 40 minutes'. No. 4: the homework. Learn 'what' you are writing about ...
Tips from '30 copywriting tips in 40 minutes'. No. 3: the homework. Explore 'who', your audience ...
Tips from my recent webinar: 30 copywriting tips in 40 minutes. Don't start by writing: start with the homework ...