15 May Copywriting tip 20: The copy loop
Tip no. 20: we know how to start our copy. What to do in the middle. But how do you end or close your copy? ...
11 May Copywriting tip 19: The call to action
Tip no. 19: as a copywriter, I'm trying to get people to react. Buy something, try something, consider it ...
11 May Copywriting tip 18: Start in the reader’s world
Tip no. 18: how to start your copy? Well, don't start in your world: start in the reader's. Engage the Socratic Method ...
11 May Copywriting tip 17: Short sentences
Tip no. 17: deleted and shortened your words? Now look at the sentences. Short and punchy is the way to go ...
08 May Copywriting tip 16: Hippopotomonstro sesquippedaliophobia
Tip no. 16: having deleted as many words as possible, look at the ones left. Any longer than one syllable? Chop it down ...
07 May Copywriting tip 15: Chip at the marble
Tip no. 15: having poured your heart out, time to start editing. As Michelangelo said, chip at the marble to set the angel free ...
06 May Copywriting tip 14: Verbal diarrhoea
Tip no. 14: how do you start the writing process? Just pour your heart out. Don't stop, don't edit as you go ...
05 May Copywriting tip 13: It’s nothing to do with budget
Tip no. 13: Good ideas have nothing to do with budget. Don't think it takes a lot of money to get cut-through ...
04 May Copywriting tip 12: Fishing versus trawling
Tip no. 12: Fishing versus trawling. There's no such thing as one idea. Come up with lots - throw the net out wide ...
01 May Copywriting tip 11: Get passionate
Tip no. 11: Get passionate. You're never going to ignite interest in others without discovering the passion yourself ...