29 Apr Don’t pivot. Don’t panic. Just react.
Everyone's telling you to pivot. Change direction, rethink your business or career. I'm saying 'don't' ...
19 Feb What Gordon Ramsay taught me about copywriting
I love cooking. I find it very therapeutic. Producing something that gets immediate feedback (usually positive). Very different from my day job… I’ve taught myself to cook. Mainly from TV programs: Ready Steady Cook (loved that show). Masterchef (the UK one. Still the best, I...
10 Feb Why I swapped my MX5 for a station wagon
I loved my MX5. Bright red. Bose speakers in the headrest. One of the first mobile phones in Australia to be installed into a convertible. Separate hard top, as well as soft. Polished within an inch of its life. Why would I swap it for...
04 Feb My life as a removalist (sorry: copywriter)
I moved house recently. Those of you who know me will be slightly shocked. For seven years, I’ve lived on an island. A very small, scruffy, no-shops, no-water, no-sewerage type of island. It’s called Scotland Island. A magical place. Amazing community. Wonderful wildlife. I’ve raved...
19 Jan Speed bumps, traffic lights and punctuation
Punctuation. It’s a passion of mine. It has the power to completely change the sense. Take this well-known example: ‘Let’s eat grandma’. Now, that’s a worry. Until we add in the right punctuation: ‘Let’s eat, grandma’. One of my favourite examples is: ‘A woman without...