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Free Friday lunchtime sessions

What

Free, fast, friendly, and full of shortcuts.

The Lazy Writer’s Guide is your six-week set of lunchtime learning sessions for anyone who writes: copywriters, content creators, marketers, communicators, business owners and managers – or anyone who’s ever faced the blinking cursor of doom.

Running every Friday from 29 May to 3 July, each 60-minute session starts at 12.30pm AEST live on Microsoft Teams.

Join one, two, or all six. No pressure, just progress.

Each week dives into different ‘lazy’ techniques built on more than 40 years of professional writing experience: efficient habits, shortcut formulas, process-driven creativity.

PS: Did I mention they are completely free?

Why

The ‘Lazy’ in this title isn’t about idleness.

It’s about knowing what works, cutting wasted effort, and using tools, shortcuts, and frameworks that turn hard work into smart work.

You’ll hear practical insights into how professionals plan, write, review, and present content – without the burn-out.

Whether you’re chasing inspiration for your next post, trying to tidy up a piece of copy, or wondering how to make AI your writing assistant instead of your rival, you’ll leave with working methods you can use immediately.

• Free, professional guidance from a copywriting veteran

• Bite-sized learning (just 60 minutes over lunch)

• Friendly, interactive, and practical sessions — not lectures

• Pick your topics, no commitment needed

• Real-world tips you can apply the same day

‘He is a superb trainer – deeply knowledgeable, skilful at engaging participants, energetic and entertaining.’
John, Australia/New Zealand

Who for

This series is for anyone who writes or presents as part of their work.

Whether you’re a communicator, marketer, consultant, professional services writer, entrepreneur, business owner or solo operator trying to get your message across, these sessions are for you if:

  • Writing takes longer than it should
  • You’re repeating the same tone, topics, or templates
  • You want sharper, faster, more persuasive results
  • You’d like to learn the shortcuts that come from 40+ years in professional writing
  • You’d simply enjoy spending Friday lunch learning something useful (and a bit fun).

If you’ve ever looked at a blank page and thought ‘there has to be an easier way’ – there is.

This is it.

Don’t miss out. Book your seat now (only 10 spots). Email me now.

How

Each session runs for 60 minutes on Microsoft Teams, from 12.30pm to 1.30pm AEST. The perfect lunch-and-learn format.

They’re completely free, informal, and practical.

You can join any session or all six. No series commitment required.

All you need is a lunch, a laptop, and curiosity. Bring your questions; stay for the shortcuts.

Register your interest now.

The lazy program

  • The Lazy Writer’s Guide to Idea Generation (29 May 2026):
    • Four instant idea generation formulas
    • The homework that gets you there
    • How to judge an idea: good, bad or indifferent
    • Feeding the brain.

Yes: I want to register for this Idea Generation session …

  • The Lazy Writer’s Guide to Copywriting (5 June 2026):
    • The secret process before you start
    • Verbal Diarrhoea
    • Short words, short sentences
    • Plain English
    • The Flesch-Kincaid measure.

Yes: I want to register for this copywriting session …

  • The Lazy Writer’s Guide to Persuasion (12 June 2026):
    • Building trust to build rapport
    • Robert Cialdini’s six cognitive biases
    • Monroe’s motivated sequence
    • Scarcity and social proof.

Yes: I want to register for this persuasion session …

  • The Lazy Writer’s Guide to Writing for Digital (19 June):
    • The biggest mistake traditional writers make
    • Busy, skimming readers
    • Signposts, subheads and bullets
    • Web vs email vs social.

Yes: I want to register for this writing for digital session …

  • The Lazy Writer’s Guide to Working with AI (26 June):
    • Using AI to review your copy, tone and language
    • Audience research
    • The iteration loop: refine, test, improve
    • Travel, diets and workouts. Life outside of work.

Yes: I want to register for this working with AI session …

  • The Lazy Writer’s Guide to Presenting (3 July 2026):
    • Less is more
    • Pitching to personality types
    • Know your tech, space and audience
    • Rehearse, rehearse, rehearse.

Yes: I want to register for this presentation skills session …

‘He’s a wealth of knowledge and most importantly, he’s hugely passionate about what he does and how he can help others.’ Pete, Perth

Where & When

Online: every Friday lunchtime, 29 May 2026 to 3 July 2026. Completely free.

Check out my Maximum Copy and Copy Ninja Masterclass courses, too.