What
A focused, hands-on online workshop that shows you how to work with AI, not just at it. Learn the prompts, frameworks and techniques I’ve refined over years of using AI for clients.
Why
Not sure how to incorporate AI into your copywriting and content creation?
Disappointed with the results when you do?
Worried AI is going to replace you?
Afraid the copywriting world is passing you by?
There’s no doubt AI is a powerful tool.
You’ve heard the stories.
It’s a productivity powerhouse. Forbes reports that employees save 52 minutes a day, or five hours a week, using AI tools.
Another study found that professionals are 50% faster at writing tasks – and improve the quality – when using ChatGPT.
So, how come you’re struggling to make it work for you?
Why are the results so underwhelming?
It turns out that the skills we use as copywriters to write compelling content and copy are the same skills you need to write an effective prompt.
This two-hour, online masterclass will help you move from basic chat to powerful prompts. You’ll leave understanding what works, why, how – and with a clear framework to make AI work for you, not against you.
Ready to stop fighting your AI tools and start directing them? Book your seat now (only 10 spots). Email me to secure your place.
‘He is a superb trainer – deeply knowledgeable, skilful at engaging participants, energetic and entertaining.’
John, Australia/New Zealand
Who for
Anyone who:
- has tried AI but keeps getting generic results
- is comfortable writing copy but new to AI tools
- worries AI will replace them (future-proof your career)
- manages a team and wants to introduce AI thoughtfully
- is mid-career and feeling left behind by the AI shift
- is curious about AI but doesn’t know where to start
- runs their own business and writes their own marketing
- experienced writers who refuse to let their creative voice be ‘averaged out’.
Not sure? If you’ve ever pasted a thought into AI and been disappointed with the result, this workshop is your next step.
Don’t miss out. Book your seat now (only 10 spots). Email me now.
How
A 2-hour, live online workshop. Small group (maximum 10), highly interactive.
This isn’t a lecture. You’ll write prompts, test outputs, refine them in real-time – and leave with usable copy for your current projects. Register your interest now.
Learn to master these skills:
- Why AI, why now – myth and reality:
- Why AI doesn’t replace writers (it empowers them)
- What AI can do brilliantly
- What AI can’t do (and why you’re still essential)
- The biggest mistakes copywriters make with AI
- The MAXIMISER framework:
- My 9-point checklist for prompts that work
- How to turn mediocre prompts into copy-ready outputs
- The set-up: M-A
- The messy middle: X-I-M
- The human polish: I-S-E-R
- Live practice: building your own MAXIMISER checklist
- Breaking the blank page:
- Generate headline options in minutes (not hours)
- Ideation techniques that multiply your creative range
- How to use AI to explore angles you’d never think
- Exercise: AI-powered brainstorming for a current project
- From robotic to rhetoric:
- Training AI to write in your voice (not robot-speak)
- Fine-tuning tone, brand values and emotional depth
- The ‘human touch’ test: making AI sound like you
- Exercise: voice-training AI with your best work
- AI as your editor:
- Using AI to review your copy for clarity, tone and persuasion
- How to prompt for better feedback than colleagues give
- The iteration loop: refine, test, improve
- Exercise: real-time editing of your own copy
- The prompts that actually work:
- Battle-tested prompts you can copy-paste tomorrow
- How to adapt prompts for your specific needs
- Building your own prompt library over time
- What you’ll leave with:
- A clear understanding of how to make AI your best friend
- The MAXIMISER framework
- Ready-to-use prompts
- 3-5 pieces of usable copy (created during the session)
‘He’s a wealth of knowledge and most importantly, he’s hugely passionate about what he does and how he can help others.’ Pete, Perth
Where & When
Online: Friday 20 March, AEDT (Sydney/Melbourne), 12pm to 2pm
Register your interest now. In your email give me an idea of your AI challenges, level of expertise, and what you want to achieve.
Can’t make it? Contact me for other dates in 2026. Thank you!
Check out my Maximum Copy and Copy Ninja Masterclass courses, too.
Price:
Australia
$295 per attendee (inc. GST)
$235 early bird (inc. GST) – pay by March 6, 2026
New Zealand
$335 per attendee (inc. GST)
$265 early bird (inc. GST) – pay by March 6, 2026
* Rhetoric is the art of using language effectively and persuasively to influence or move an audience, whether through speaking or writing, aiming to inform, persuade, or motivate them. (AI overview.)