What
AI is everywhere. But if you write for a living, the real question is: how do you use it without sounding bland, generic or off-brand?
The Copywriter’s Guide to AI is a practical, hands-on workshop for copywriters, marketers and communicators who want to use AI as a writing partner. Not a replacement.
It’s designed to help you think faster, draft smarter and edit better, while keeping your own voice, judgment and standards intact.
Why
The course is built around how writers actually work.
You still need judgment.
You still need structure.
You still need a good eye for what sounds right. And what doesn’t.
That’s why this workshop focuses on process, prompting, editing and decision-making. Not just tools.
‘He’s a joy. if you’re looking for something to reference maybe Maximiser lol.’
Emily, Energy company
Who for
Anyone who:
- has tried AI but keeps getting generic results
- is comfortable writing copy but new to AI tools
- worries AI will replace them (future-proof your career)
- manages a team and wants to introduce AI thoughtfully
- is mid-career and feeling left behind by the AI shift
- is curious about AI but doesn’t know where to start
- runs their own business and writes their own marketing
- experienced writers who refuse to let their creative voice be ‘averaged out’.
Not sure? If you’ve ever pasted a thought into AI and been disappointed with the result, this workshop is your next step.
Don’t miss out. Book your seat now (only 10 spots). Email me now.
How
A 2-hour, live online workshop. Small group (maximum 10), highly interactive.
This isn’t a lecture. You’ll write prompts, test outputs, refine them in real-time – and leave with usable copy for your current projects. Register your interest now.
What you’ll learn:
- How to:
• brainstorm faster
• find better angles
• generate useful first drafts
• sharpen weak copy
• speed up repetitive writing tasks.
The MAXIMISER framework:
-
- My 9-point checklist for prompts that work
- How to turn mediocre prompts into copy-ready outputs
- The set-up: M-A
- The messy middle: X-I-M
- The human polish: I-S-E-R
- Live practice: building your own MAXIMISER checklist
- Breaking the blank page:
- Generate headline options in minutes (not hours)
- Ideation techniques that multiply your creative range
- How to use AI to explore angles you’d never think
- Exercise: AI-powered brainstorming for a current project
- From robotic to rhetoric:
- Training AI to write in your voice (not robot-speak)
- Fine-tuning tone, brand values and emotional depth
- The ‘human touch’ test: making AI sound like you
- Exercise: voice-training AI with your best work
- AI as your editor:
- Using AI to review your copy for clarity, tone and persuasion
- How to prompt for better feedback than colleagues give
- The iteration loop: refine, test, improve
- Exercise: real-time editing of your own copy
- The prompts that actually work:
- Battle-tested prompts you can copy-paste tomorrow
- How to adapt prompts for your specific needs
- Building your own prompt library over time
- What you’ll leave with:
- A clear understanding of how to make AI your best friend
- The MAXIMISER framework
- Ready-to-use prompts
- 3-5 pieces of usable copy (created during the session)
‘He’s a wealth of knowledge and most importantly, he’s hugely passionate about what he does and how he can help others.’ Pete, Perth
Where & When
Tuesday June 2, AEST 12pm to 2pm
Wednesday June 24, AEST 12pm to 2pm
Tuesday July 7, AEST 12pm to 2pm
Tuesday July 28, AEST 12pm to 2pm
Wednesday August 12, AEST 12pm to 2pm
Tuesday August 25, AEST 12pm to 2pm
Can’t make it? Contact me for other dates in 2026. Thank you!
Check out my Maximum Copy and Copy Ninja Masterclass courses, too.
Price:
Australia
$295 per attendee (inc. GST)
$235 early bird (inc. GST) – pay by March 6, 2026
New Zealand
$335 per attendee (inc. GST)
$265 early bird (inc. GST) – pay by March 6, 2026
* Rhetoric is the art of using language effectively and persuasively to influence or move an audience, whether through speaking or writing, aiming to inform, persuade, or motivate them. (AI overview.)