Born in the UK to an English mum and Australian dad (thanks for the Aussie passport, dad). Boarding school. A great one. Two years of a psychology degree: but it wasn’t what I expected.
So I got myself a job as a copywriter. A small ad agency in London where – it turned out – I was the only writer. Talk about being thrown in the deep end. I think I’d written everything from TV ads to trade ads in a matter of months.
Two more agencies in London (including a division of Ogilvy’s).
Joined George Patterson Bates, Sydney, in ’89.
Freelance in 1991.
My journey over the past 30+ years has mirrored that of the industry. Heavy-hitting brand and TV work in the 80s. Direct (mail) and marketing in the early 90s. Web, late 90s. Social in the naughties. Now, a little bit of everything.
For most of my career, I’ve run workshops and training. Sharing the tips I’ve gathered along the way.
My first copywriting session was in the early 90s. Since then, it’s snowballed. I now run workshops in copywriting, presentations and business writing on behalf of a number of organisations, and for myself.
But enough about me. How about you?