Why
You write copy all the time.
Emails. Web pages. Posts. Promotions. Event launches. Ads.
But has anyone ever actually taught you how?
Most people who write for work have never been shown how to do it.
At this practical, hands-on copywriting workshop, you’ll learn how to:
• Write with more clarity and confidence
• Find the right angle before you start writing
• Cut the fluff without losing meaning
• Create instant headlines and ideas
• Use AI to brainstorm, sharpen and speed up your writing
• Write copy that gets attention for the right reasons.
You’ll leave knowing what to write, how to write it, and why it works.
‘Thanks for the excellent copywriting session last week, Jon. Already putting your tips into practice. Can’t wait to reap the rewards.’ Catriona, industry association
What it costs
Australia
$795 per attendee (inc. GST)
$735 early bird (inc. GST)
🔒 Secure Stripe payment. No surprises.
(If you prefer me to invoice you, drop me a line.)
Sending a team?
AGL, Australia Post, Kathmandu and South East Water have. Three or more people gets a discount. Six or more, let’s talk about a tailored session.
‘Your class really helped improve my writing skills a million-fold. So I actually wanted to just say THANK YOUUUUU!’ Neerja, Sydney
What you get
Two half-day sessions via Teams. Real techniques you can use the next morning.
Maximum Copy has been my most popular course for over 20 years. It’s a dynamic, hands‑on workshop packed with exercises, examples and techniques you can use immediately.
The course distils the principles I’ve discovered and used in my 40-year, award-winning copywriting career. As well as when creating and running leading marketing association ADMA’s copywriting courses for almost 30 years.
Now in two half‑days – easier to fit into your calendar, easier to absorb. Same depth. Same quality.
‘I did your copywriting course a few years ago and it remains the most practical, thoughtful course I’ve ever done.’ Helen, Brisbane
‘More useful than an entire Uni degree!’
You’ll walk away with
• A tried and tested pre‑writing process
• Instant headline and idea techniques
• A proven way to get your first draft done
• How to harness AI as a writing partner
• How to to cut fluff and add punch
• How to use punctuation to control your reader
• Structures for selling or telling
• How to write better for digital channels
All tips and techniques are explained, demonstrated and practised throughout.
Who for
• Anyone who writes sales-driven copy and wants it to work harder
• In‑house marketers, freelancers, designers who write
• Marketing managers, communications officers, brand specialists
• Self-employed writers, content creators, and small business owners.
‘Informative and work relevant – you can walk away and apply immediately.’
🔒 Secure payment via Stripe
What’s covered
Before you write:
– audience, proposition, medium
The big idea:
– how to generate ideas, including four formulae for instant concepts
The writing process:
– the blank page, write then edit, the power of short words, punctuation, how to open. close and structure your writing
Digital:
– web, email, subject lines, search, social, AI.
‘His mix of process and practical implementation over the course allowed me to implement the skills learnt into my work life easily.’ Amy, Auckland
Where & When
All sessions delivered via Teams.
• Tues. 9 and Wed. 10 June, 2026: 9am-12.30pm (AEST)
Early Bird ends Tuesday 26 May, 2026 – just 20 spots
• WA-friendly time – Wed. 29 and Thurs. 30 July, 2026: 1.30pm to 5pm (AEST)
Early Bird ends Wednesday 15 July, 2026 – just 20 spots
• Tues. 20 and Wed. 21 October, 2026: 9am-12.30pm (AEST)
Early Bird ends Tuesday 6 October, 2026 – just 20 spots
Spots are limited to keep sessions interactive. Save your seat.
Or contact me to discuss a dedicated team session.
🔒 Secure payment via Stripe