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I love cooking. I find it very therapeutic. Producing something that gets immediate feedback (usually positive). Very different from my day job… I’ve taught myself to cook. Mainly from TV programs: Ready Steady Cook (loved that show). Masterchef (the UK one. Still the best, I...

According to research, 10 is the magic number. Yep. As reported on OK Dork, BuzzSumo analysed 100 million articles, looking for what content gets shared the most. Articles with lists of 10 got the most shares. Hoping that number works for me, too. If you...

I’ve been a so-called ‘creative’ for over 30 years. I say ‘so-called’ because I think people misunderstand what we mean by creativity, in a marketing context. Sometimes, I get copywriting briefs from clients that go like this: ‘We were late to market. We’re not as...