28 May Copywriting tip 30: Feed the brain
Tip no. 30: a quote from Picasso - 'Good artists copy, great artists steal'. No, not about plagiarism, but feeding the brain ...
28 May Copywriting tip 29: Never be satisfied
Tip no. 29: your copy is never finished. Your ideas are never good enough. You always want more time ...
25 May Copywriting tip 28: It’s not personal
Tip no. 28: feedback - don't take it personally. Difficult when you've poured so much of yourself into the copy ...
25 May Copywriting tip 27: The overnight test
Tip no. 27: once written or created, don't present your copy or ideas straight away. Give them the overnight test ...
24 May Copywriting tip 26: Deadlines
Tip no. 26: Deadlines. Love 'em or hate 'em. But without them, we'd never get anything produced ...
21 May Copywriting tip 25: Get out of the office
Tip no. 25: If you want fresh thinking, get a different view. Literally. Get away from your usual work space ...
21 May Copywriting tip 24: Synchrographics
Tip no. 24: synchrographics, the timing of your messages. It can have a huge impact. Just ask Israeli parolees ...
19 May Copywriting tip 23: WTF – the F shape
Tip no. 23: writing for the web, email or mobile? Make sure you WTF: Write for The F shape ...
18 May Copywriting tip 22: Grammar
Tip no. 22: 'Grammar is a piano I play by ear.' said Joan Didion. How do we deal with grammar in copywriting? We don't ...
15 May Copywriting tip 21: Proofreading
Tip no. 21: it's the writer's responsibility to get the spelling right. No-one else's. Here are five easy tips to help you ...