29 Apr Don’t pivot. Don’t panic. Just react.
Everyone's telling you to pivot. Change direction, rethink your business or career. I'm saying 'don't' ...
19 Feb What Gordon Ramsay taught me about copywriting
I love cooking. I find it very therapeutic. Producing something that gets immediate feedback (usually positive). Very different from my day job… I’ve taught myself to cook. Mainly from TV programs: Ready Steady Cook (loved that show). Masterchef (the UK one. Still the best, I...
04 Feb Don’t start your writing by writing: the homework
Here’s a strange piece of advice. When you have to start writing, the last thing you need to do is write. By which I mean the last part of the writing process is putting pen to paper (or fingers to keyboard). No. There’s homework to...
01 Nov Pssst: 5 secrets professional copywriters won’t tell you
I’m going to let you in on a secret. Actually, five. Why? Well, five seems like a nice round number. No, seriously. I want to share some secrets to help you when working with a copywriter. Things you might not have realised. Things they probably...