30 Apr Copywriting tip 10: Shiny new thing syndrome
Tip no. 10: shiny new thing syndrome. Avoid going for the latest new, shiny thing - just because it's new ...
29 Apr Copywriting tip 9: Learn when not to write
Tip no. 9: learn when not to write. The hardest lesson for any copywriter to learn is when not to write ...
28 Apr Copywriting tip 8: Be invisible
Tip no. 8: be invisible. Unlike other types of writing (novels, films, journalism), we copywriters need to be invisible ...
27 Apr Copywriting tip 7: Brand or bland
Tip no. 7: brand or bland. Is your message unique to the brand? Or is it generic, and bland? ...
24 Apr Copywriting tip 6: Where – the medium is the message
Tip no. 6: every medium has strengths and weaknesses. Choose the one that will enhance your message ...
23 Apr Copywriting tip 5: Why – the proposition
Tip no. 5: the proposition. once you've learned about the audience (Who) and topic (What), you're ready for the 'Why' ...
22 Apr Copywriting tip 4: What – your topic
Tips from '30 copywriting tips in 40 minutes'. No. 4: the homework. Learn 'what' you are writing about ...
21 Apr Copywriting tip 3: Who – your audience
Tips from '30 copywriting tips in 40 minutes'. No. 3: the homework. Explore 'who', your audience ...
20 Apr Copywriting tip 2: Do your homework
Tips from my recent webinar: 30 copywriting tips in 40 minutes. Don't start by writing: start with the homework ...
18 Apr Copywriting tip 1: Get it in writing
Tips from my recent webinar: 30 copywriting tips in 40 minutes. Tip 1: get a brief, and get it in writing ...