Ideas. Surprisingly, perhaps, I find them particularly easy.
Is it the Devil’s Advocate in me? Questioning the status quo, seeing the wood for the trees.
Is it my experience across a vast number of clients and industries, across the globe? Being able to quickly see where others in your industry have found a fresh approach.
Is it my voracious appetite for research? Constantly scanning the web for the latest thinking in communications, marketing, psychology and digital.
Whatever it is, I can think outside the box – while still engaging the disciplines of brand, audience and proposition.
Sometimes, clients ask me to give them a ‘brain dump’. Fifty ideas. Not all usable, but pointing out possibilities. With three solid recommendations, of course.
Some just want one idea. Quickly.
Let me know. I’d be glad to take up your particular challenge.
