A creative director doesn’t come up with the ideas: they recognise the beginnings of them.
They help the team to filter out ideas that miss the mark, and develop the ones that do.
They keep an eye on brand and audience, to ensure both are being engaged.
Like the captain of a ship, they steer, advise, cajole (at times) and look to the horizon: the destination, the big picture.
If you’d like to help your team develop even better ideas and copy, that’s where I come in. I can work with your internal, or external, resources to help them reach new heights. Sometimes, all they need is permission to be more creative.
For some of my clients, the process means sitting in their offices, side-by-side with the team.
For others, it’s a remote process: via email, Slack, Skype, Zoom or phone.
Ongoing. Or a one-off engagement.
Whatever works for you.
Hey: give it a shot. See your team soar.