Digital Copywriting

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Digital Copywriting

Digital Copywriting

'...it was an excellent course (I have been thinking about it all weekend!)'

'Jon was extremely thorough, extremely knowledgeable, used very creative techniques to get the learnings across. I've even caught myself today implementing things learnt.'

What

Hello world! A deep dive into writing for digital

Digital channels make different demands of the writer. Readers skim, not read. They’re in charge of their journey, not us.

This highly-interactive day agrees the foundations of good copy before exploring how they differ for web, email, content and social.

Packed with practical tips, you’ll learn to write more compelling emails, build a content library, make traditional copy web-ready, what works on social, and more.

I’ve been writing for digital channels as they emerged. Let me share what I’ve learned (from others, and the audience). Then successfully applied over the years.

Who for:

Anyone who:
• is new to digital channels
• has traditional writing skills, but not digital ones
• wants to understand the differences
• is being asked to take care of social media
• needs a refresher in digital copywriting
• is marketing their own product or service
• is interested in how digital is changing
• is thinking about a career change

Why:

Explore the nuances of writing for digital channels

How:

A one day, highly interactive and practical workshop

Where & When:

9am to 5pm

Australia
Brisbane, Melbourne, Perth, Sydney - see dates and locations, below
New Zealand
Wellington: Friday 15 March 2019

If the dates don't work for you, how about running it in-house?

Topics:

Price:

Australia
$595 per attendee (inc. GST)
$535 early bird (inc. GST)

New Zealand
$635 per attendee (inc. GST)
$575 early bird (inc. GST)

MAY 2019
DATE WHERE TIME COST
1.5.2019 Brisbane 9am to 5pm Register
Contact me