Digital Copywriting

Digital Copywriting

'...it was an excellent course (I have been thinking about it all weekend!)'

'Jon was extremely thorough, extremely knowledgeable, used very creative techniques to get the learnings across. I've even caught myself today implementing things learnt.'

What

Hello world! A deep dive into writing for digital

Digital channels make different demands of the writer. Readers skim, not read. They’re in charge of their journey, not us.

This highly-interactive day agrees the foundations of good copy before exploring how they differ for web, email, content and social.

Packed with practical tips, you’ll learn to write more compelling emails, build a content library, make traditional copy web-ready, what works on social, and more.

I’ve been writing for digital channels as they emerged. Let me share what I’ve learned (from others, and the audience). Then successfully applied over the years.

Who for:

Anyone who:
• is new to digital channels
• has traditional writing skills, but not digital ones
• wants to understand the differences
• is being asked to take care of social media
• needs a refresher in digital copywriting
• is marketing their own product or service
• is interested in how digital is changing
• is thinking about a career change

Why:

Explore the nuances of writing for digital channels

How:

A one day, highly interactive and practical workshop

Where & When:

9am to 5pm

Australia
Brisbane, Melbourne, Perth, Sydney - see dates and locations, below
New Zealand
Wellington: Friday 15 March 2019

If the dates don't work for you, how about running it in-house?

Topics:

• A brief history of digital
  • Where it all began
  • Key lessons we can learn

• The copy foundations:
  • A proven copywriting process
  • How to start, how to end
  • Write, then edit: techniques and tips

• Hello digital
  • How digital differs from traditional
  • The opposites: where writers go wrong

• The web and landing pages
  • Socratic vs inverted pyramid structures
  • Skimming and scanning
  • Navigation options
  • Bullets and subheads
  • Before and after: making copy web-ready
  • The ‘forgotten’ pages
  • Landing pages
  • Hummingbird, RankBrain and Mobile First

• Writing for email:
  • Get the timing right
  • My top tip for getting an email opened
  • Subject lines: length and content, which words work
  • Email body: how long, and a powerful structure

• Content marketing:
  • How to create truly engaging content
  • Building a content library
  • What topics work
  • What content type works

• Getting social:
  • Which channels and why
  • LinkedIn vs Facebook vs Twitter vs Instagram
  • Research-proven words that engage

• Banners and more:
  • How to create compelling banner ads
  • Interaction and engagement
  • A guide to writing and creating impactful video

• The integrated campaign:
  • How to take the same message and tailor for different channels

Price:

Australia
$595 per attendee (inc. GST)
$535 early bird (inc. GST)

New Zealand
$635 per attendee (inc. GST)
$575 early bird (inc. GST)